Mariya Nurislamova is greatest referred to as the co-founder and CEO of Scentbird, the favored membership services billed given that the “Netflix of perfume.” Over time she has also released Deck of Scarlet, a immediate-to-buyer attractiveness manufacturer, and Drift, a scent-centered vehicle accent line.
Having said that, by night time she transforms into a spiritual Instructor, intuitive, channel, artist, and writer—roles mirrored in her prolific YouTube channel “This is Mariya,” that has amassed about 102,000 subscribers and options much more than 1,200 video clips. Her spiritual messages blend guided meditations, Vitality channeling, and cosmic philosophy, attracting a major and engaged audience.
Electronic Presence & Information
On YouTube, Mariya’s output spans:
Meditations & channeling classes: Focused on chakras, Power portals, therapeutic, and quantum manifestation.
Intuitive Q&A videos: Open, private interactions the place she addresses viewers’ deepest issues.
Brief-kind clips and motivational posts: Shared across TikTok, Instagram, and Spotify, contributing to her believed ~300,000 followers across platforms.
Her cross-platform arrive at can make her a noteworthy voice in the modern spirituality arena.
Entrepreneurial Journey
Though her spiritual identification thrives on the internet, her founder persona is rooted in tangible enterprise achievements:
Scentbird (2014–current): A membership product offering around 800 fragrance selections to ~seven hundred,000 subscribers inside the U.S. and Canada, backed by YC and increasing in excess of $twenty five million in venture funding.
Deck of Scarlet: A elegance subscription palette released in 2018–19, collaborating with leading influencers to offer curated makeup kits underneath $thirty each and every two months.
Drift: A seamless nod to her scent-obsessed branding, providing fragrance methods to autos.
Her entrepreneurial increase continues to be greatly coated by business enterprise shops for example Inc. and Make-up.com, highlighting her rags-to-riches immigrant Tale and early enthusiasm for fragrances.
The Awakening: Spiritual Flip in 2018
In 2018, Mariya knowledgeable what she describes being a spiritual awakening—marked by impetus towards angelic channeling, visions, and intuitive “downloads.” Quickly just after, she introduced her spirituality-centered content across YouTube, Instagram, and TikTok.
Given that then, her articles has delved into:
Residing in “the Matrix”, a simulated reality framework.
Therapeutic through Electricity, which include claims like self-healing most cancers or AIDS and processing miscarriage like a karmic decision.
Interstellar beings and ancestral karmic trauma—like associations of black hair or crooked teeth with further spiritual indicating.
These significant-assertion beliefs ultimately collided along with her public profile.
Controversies & General public Backlash
By mid-2024, Mariya’s spiritual information began to conflict with her corporate graphic. The Small business of Style reported on subscribers, influencers, and perhaps inner mirrored brands increasing alarms following finding statements about Hitler for a Instructor of “3D World warfare,” denials of sickness, and crystal divination—all underneath Mariya’s actual identify.
Noteworthy critics:
YouTuber Keya’s Earth and Zachary Michael mentioned they’d no more collaborate with Scentbird.
Reddit threads like r/BeautyGuruChatter have brazenly named out her pseudoscientific claims and questioned the standard of Scentbird’s support.
Regardless of the backlash, Mariya insists she keeps her identities distinctive and stands by her spiritual mission, unbowed by pressure to get rid of content .
Strengths & Strategic Merits
one. Reliable Twin Persona
Mariya’s mixture of tech entrepreneurship and spiritual teaching is unusual among the her friends. It offers:
An reliable personal brand name that resonates with individuals trying to find further connections.
Diversified earnings streams throughout retreat situations ($one,111 to $a hundred twenty five,000) and personal channeling sessions.
two. Scale & Impact
Business enterprise advancement: Scentbird stories forty five–50% YoY expansion since 2022, profitability because 2019, with annual revenues surpassing $a hundred million.
Cultural visibility: Her spiritual channel garners many Countless views for each movie, producing viral cultural existence.
3. Faithful Community
About 1,200 films and regular uploads have constructed a cult-like pursuing of seekers open up to her Electricity-primarily based and mystical choices.
Rising Pitfalls & Identity Issues
Brand name Standing Danger
Investors, personnel, and consumers may well watch Mariya’s metaphysical claims as off-putting, potentially eroding brand name trust.
Information Moderation & Legal responsibility
Bold statements in wellbeing and spirituality might invite social-platform warnings, regulatory scrutiny, or debates in excess of moral obligation in impact.
Stakeholder Confusion
In spite of her assurances, investors keep on being mostly unaware of her spiritual identification. Any perceived misalignment could strain stakeholder assurance.
Path In advance: Navigating Dual Tracks
Clearer Boundaries
Mariya may possibly compartmentalize her spiritual and business enterprise worlds extra effectively—maintaining spiritual content material on different platforms or beneath a pseudonym.
Embracing Convergence
Alternatively, she could lean in to the fusion—integrating wellness features into her manufacturers (e.g., a Scentbird scent + meditation bundle).
Refining Messaging
By grounding her extra ethereal material with evidenced-centered advice, she could develop her base although reducing alienation.
Remaining Ideas
Mariya Nurislamova stands in a rare intersection—exactly where enterprise‑quality entrepreneurship fulfills spiritual authority. She has built a scalable, worthwhile company empire, when capturing the imaginations of electronic-age spiritual seekers.
Nonetheless this really duality is her best asset and biggest challenge. The mystic as well as the CEO co-exist in one person, making friction. How Mariya navigates this frontier—either mariya nurislamova scentbird by distinguishing her voices or by harmonizing them—will define her long term legacy.
Will Scentbird remain a fragrance staple with neutral branding?
Will her spiritual mission evolve into a mainstream wellness movement?
Can these paths co-exist, or will a person eclipse the opposite?
This resonates for a cautionary tale in our age of founder transparency: When beliefs are general public, ambition and authenticity walk a good line.
In brief, Mariya Nurislamova is not any regular CEO. She is a visionary entrepreneur, a channel for spiritual messages, in addition to a cultural figure navigating the messy overlap of business and perception. Her future moves might chart new territory—not just in fragrance, but in how company leaders condition their identities during the digital spiritual age.